Fairytale Brownies

Fairytale Brownies is a Phoenix-based gourmet brownie company renowned for crafting handmade, bakery-quality brownies made from scratch using premium Belgian chocolate. Founded in 1992 by childhood friends Eileen Spitalny and David Kravetz, the brand has grown from a heartfelt homemade recipe into a beloved gifting institution, shipping millions of brownies nationwide each year. With a whimsical storybook aesthetic and an unwavering commitment to quality ingredients, Fairytale Brownies transforms a classic treat into a truly magical experience — perfect for corporate gifts, special occasions, or simply indulging in something extraordinary.

Deliverables: Branding, Email & SMS Marketing and Design, Brand Collateral, Landing Page management, Managing Automated Flows

Tools Used: Adobe Illustrator, Adobe Photoshop, Figma, Klaviyo, Attentive

Role: Email & Production Designer

Duration: 2025-2026